You wake up already tired. Not sleep-deprived—that’s a different story. Tired at the level of your brain, soul, and bones. As if someone connected you to an invisible pump overnight and drained tomorrow’s supply in advance.
In 2026, only 4.1% of Ukrainians rate their mental state as “very good.” The rest are just floating. And it’s not only about objectively difficult circumstances: your internal energy tank is leaking 24/7, and no one taught you how to seal it. Meanwhile, everything around you is designed to keep you giving.
Information Exhaustion—The New Currency of Fatigue
You wake up, pick up your phone, and in 30 seconds you manage to: learn about a shelling, see a post from an acquaintance saying “at your age I already owned a startup,” read that somewhere in the world the economy crashed again, see your ex’s selfie from a new trip, get a work notification. All this—before you’ve brushed your teeth.
Your brain doesn’t distinguish between “saw” and “experienced.” It processes every signal as a real event—micro-stress, multiplied hundreds of times a day. By noon you’ve already “lived” ten other people’s lives and twenty disasters. By evening—hundreds. And then you wonder: “I didn’t do anything, why am I so drained?”
This is work in 2026. Just being online is already labor. Just existing in the stream is already a salary with a daily tax deduction.
Comparison—The Most Expensive Tax
Social media sells you a very simple idea: this version of you is worse than it could be. Look at them. Do like them. Become like them. And hurry, because they’re already there and you’re not.
Teenagers are a separate story: their self-esteem is formed not in the real world, but in the filtered one. Anxiety among them is growing, there aren’t enough school psychologists, and no one knows what to do about it. An adult is supposedly protected by experience—but the mechanism is the same. You’re sitting on the couch, but simultaneously—in a pool in Turkey, in a friend’s new apartment, at a conference in Berlin, at someone else’s wedding. You’re seemingly everywhere—but actually nowhere. And that’s the most exhausting place possible.
Envy isn’t a character flaw. It’s just a symptom that you’re looking in the wrong direction too much.
What to Do About It Today (Not “Starting Monday”)
- First 30 minutes after waking up—no phone. No news, no stories, no chats. This is your oxygen, don’t give it to someone else’s algorithms.
- Once a day—a 5-minute pause with no input. Not meditation, not breathing exercises, not a 30-day course. Just silence. That’s enough.
- Ask yourself: “Is this my anxiety or downloaded from outside?” Most of what you carry in your head isn’t yours. It flew in from someone else’s story, someone else’s post, someone else’s opinion about you.
- Delete from your subscriptions everything that leaves residue. Don’t argue, don’t explain, don’t unfollow gracefully. Just remove it.
- Stop explaining your choice to those who didn’t make it. It’s an endless pit, you don’t come back from it with energy.
None of this requires willpower. It’s not a diet. It’s hygiene—like washing your face in the morning. In a week you’ll be surprised how much resource has returned.
POHUY as an answer
POHUY isn’t “giving up on everything” in the sense of “not caring from above.” It’s a filter. An internal valve you place between yourself and the noise.
Every day you receive hundreds of requests: experience someone else’s problem, get outraged at someone else’s opinion, envy someone else’s achievement, judge someone else’s choice, respond, comment, react. If you open each one—your tank is empty by noon. And you still have to live your own life: love your own people, do your own work, take care of your own body.
POHUY is when you see another request—and choose not to open it. Not out of hatred for the world, but out of respect for yourself. A bracelet on your wrist—a physical reminder. A hoodie—a public declaration: “I choose what to spend my energy on.” This isn’t indifference. This is hygiene.
And once you feel how much strength remains in your body—you won’t go back to “reacting to everything” mode. Because there’s nothing left for what matters most.
POHUY—everything except what truly matters to you.

